WHY SHOULD YOU BUILD YOUR OWN SOCIAL-MOBILE-LOCAL MARKETING PLATFORMS?

With the development of science and technology, the rate of growth of m-commerce has skyrocketed over the last several years, growing at over 30% annually. Analysts estimate that by 2021, m-commerce will account for more than 50% of all e-commerce and travel industries. More and more e-commerce practitioners devote themselves to the establishment of their own m-commerce business.

The significant difference between traditional online marketing and new social-mobile-local platforms is their different objectives.

Traditional online marketing focuses on presenting the product to the customer, attracting the customer’s attention by presenting as much enterprise information as possible to the customer. In short, the traditional model focuses on one-sided output of information rather than hearing the voice of the customer. New social-mobile-local platforms, on the other hand, is primarily about communicating “Interactively” with customers, not only to output their own information, but also to keep abreast of their feedback. This new model can effectively encourage potential customers to become fans of the company’s products and services, thereby increasing sales.

There are five steps in the social marketing process: Fan acquisition, engagement, amplification, community, and brand strength (sales). Each of these steps in the process can be measured.

Once you have envisioned your marketing campaign and identified your market, it is time to start implementing your mobile campaign. Here are some steps to follow:

• Develop a mobile website so mobile consumers can see and buy your products. Make your mobile website social by including links to Facebook, Twitter, Pinterest, and other social networks.
• Develop a Facebook brand page so your social and mobile marketing efforts are integrated.
• Develop a Twitter brand page so customers can follow your posts.
• If you already use a display advertising program like Google’s AdWords or a Facebook display ad account, you can create a new campaign using the same ads designed specifically for mobile platforms.
• Consider opening an AdMob account, in part because ad networks can publish and track your ads on multiple platforms simultaneously.
• Develop marketing content that is aimed specifically at the mobile user, with videos and high levels of interactivity designed for the mobile screen.
• Measure and manage your campaign. Google’s AdWords, along with many other ad networks, will host and manage your mobile campaigns. In addition, they can provide you with a host of campaign measures that will allow you to see which mobile ads and techniques are attracting the most followers, comments, and social activity concerning your brand. With this basic data you can start to manage the mobile marketing campaign by reducing expenditures on ads that do not work and increasing the budget of ads that do work.

To sum up, m-commerce is the development direction of e-commerce. Once you decide to start your own m-commerce program, you should start by identifying your objectives and understanding just how a mobile marketing campaign might help your firm. And the next is considering the target demographic for your campaign and products. Finally, consider the marketspace where you hope to succeed. Only by adapting to the development of science and technology and integrating the advantages of science and technology into the company’s development plan can you get a bigger cake in the e-commerce market.