Nowadays, when you open up a video site and want to choose a movie to watch, you often see a lot of video ads. Apparently, the internet has become an obvious advertising medium that has changed our lives. Many large companies have also joined the Internet to launch video ads and promote their products on the web.
This trend also shows that the establishment of the online market is not only the inevitable choice of traditional business transformation and upgrading, but also the need to further develop e-commerce.
This blog will help you optimize your online marketplace in terms of online consumer behavior, online shopping platforms, and how to keep your customers.
Consumer behavior on the Web
In the online model, website and mobile platform features, along with consumer skills, product characteristics, attitudes towards online purchasing, and perceptions about control over the online environment come to the fore.
Although the stages of the consumer decision process are basically the same whether the consumer is offline or online, there are some differences between offline shopping and online shopping when consumers choose to shop online.
First of all, price and quality are of course the factors that consumers must consider when choosing online shopping. In fact, whether family or friends have ever bought the same goods or are the sellers of goods is also a factor that consumers will consider.
In short, before setting up your own online market, be sure to understand consumer behavior patterns and consumer psychology. Because in the internet age, when sellers talk directly to consumers beyond middlemen, all the information about the product is laid bare in front of them.
Platform of online marketing and branding
If the offline sales platform is the mall, then the online sales platform is the website. The website performs four important functions: establishing the brand identity and consumer expectations, informing and educating the consumer, shaping the customer experience, and anchoring the brand in an ocean of marketing messages coming from different sources.
The website is the one place the consumer can turn to find the complete story. The video ads mentioned above is an effective tool for attracting consumers. There are also search engine, display, and e-mail marketing, and the newer social, mobile, and local marketing and advertising tools to help attract consumers.
Customer retention strategies and price strategies
After you analyze the behavior patterns and psychology of consumers and build your own online sales platform, there are several very important things you need to consider. That is, how to ensure that customers are not lost and how to price?
How to keep customers.
How to price?
Every move you take, every click you make, we’ll be tracking you
In the Internet age, the development of the online market is not only the transformation requirement of traditional business models, but also the inevitable requirement of developing e-commerce. With the development of databases, data warehouse, data mining. big data and other technologies, it has become more and more simple to analyze consumers’ behavior and psychology. This also means that only by giving full play to the advantages of these technologies can we continuously optimize the online market and stand out in the fierce competition.
