Founded in 2011, Anker Innovation Technology Co., Ltd. is one of the largest overseas consumer electronics brand companies in China with the largest revenue, focusing on the design, R&D and sales of smart accessories and smart hardware. The corporate business started online, and the main sales channels are Amazon, Ebay, Tmall, JD.com and other domestic and overseas online platforms. It has a leading industry market share on large overseas e-commerce platforms such as Amazon, and has a high reputation and reputation.
Now, related to the things we discussed in Ch6 and Ch7 blog, you can find some reasons why Anker is successful in e-commerce and how you can adapt this to your own business.
Find out consumer behavior and accurately position brands and products
The prerequisite for establishing consumer trust is a full understanding of consumer behavior.
Each of Anker’s main products has a clear customer positioning. The products are divided into three grades: high, medium and low. Low-end products meet users’ needs only for “functions”, mid-range products have a choice of functions and innovative designs, and high-end products take both into consideration to meet the needs of different consumer groups. Such customer information research and positioning help Anker fully improve the brand loyalty of its customers.
Make the most use of online shopping platforms
Make full use of the Amazon platform, and at the same time build consumer brand familiarity on multiple other e-shopping platforms.
Anker’s use of the Amazon platform actually lowered the initial sales threshold, because Amazon provides a variety of services-financial services, logistics, inventory, logistics and distribution, and sales tracking services.At the same time, Amazon’s reviews are also very valuable for the improvement of an online brand product. After focusing their sale on these third-party websites,such as Amazon, Best Buy. the customer’s brand familiarity is established to assist in the later drainage of the official website.
Actively use social media and influencers
Mobile campaign is essential in today’s e-commerce.
All major Internet-based brands have one thing in common: they know how to use the power of internet celebrities to spread their brands. Anker is no exception. They found many youtubers to post promotional videos for them.
As for the social platform, looking at its social media accounts, there are more than 300,000 Facebook fans.
The above are some successful experiences of Anker. If you also want your e-commerce company to succeed, you can learn from them.
